Are you engaged or are you still experienced (reviewing Brian Solis Engaged)

How will PR Evolve in 2009?Brian Solis thought leaders and published authors in new media. A digital analyst, sociologist and so on.  Solis uses his role as principal of consultancy FutureWorks to urge businesses to interact with and learn about their customers. Solis, was recently mentioned as one of CRMmagazine’s Influential Leaders of 2010,

Having followed  Brian Solis for about two years on Twitter, Facebook and LinkedIn, I have to admit he is – as so many social media gurus – highly accessible.

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New WebI started reading the book and – though i do not know the author in person – it felt like he had been so  kind to deliver he book him self.   Being acquainted with his work and insights it was an easy and entertaining read.  Considering myself to be a seasoned veteran in the field of social media, i still could and can find many profound insights and references (hidden in a well written text).

The book is rich in research, information, theory and experiences.  The book has an excellent coverage of marketing, public relations and customer service items. As the author states himself  “it is intended to empower you with ideas, purpose and direction”.  And in line with the CCCCC-approach of connecting to a construct and accordingly changing,  the author mentions that “it is how the information in the book is applied that determines relevance in your world. The data that you gather is specifically relevant to your reality and what you discover, learn and observe determines your next steps.”

The core

Businesses that don’t listen to or speak with customers are missing an opportunity to demonstrate adeptness and vision. Seems obvious, but it’s not—which is why it’s one of the lessons that form the basis for Brian Solis’s book Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.

Curious about the content?

  1. Welcome to the revolution
  2. The new reality of marketing and customer service
  3. Forever students of new media
  4. Brand representative versus the brand you
  5. We are the champions
  6. The social architect: developing a blueprint for new marketing
  7. A little less conversation, a little more action: rising above the noise.

My rating

4,5 stars on a scale 0-5.

Engage clearly shows more than passion for brands and business. It enables one to build, cultivate and measure success in the new web.

The book is written for anyone who wants to improve. In a context of constant change: new ways of value creation, new demands by employees, changing demands from customers who more and more own the conversation.

Moreover, his entertaining book is an  accessible description of some of the fundamental trends. It offers  instructive lessons for every business leader and professional in the field of marketing, pr and customer service.

Realize that the companion site for the book,, includes many lessons and stories that did not make the final cut of his book as well as up to date stories that capture and define the progress of interactive media. The site also serves as a resource to continue your education supporting your efforts as you blaze new trails.

Many operational managers will finalize their yearplan 2011 in the forthcoming months.   ENGAGE may help them to design their  business in 2011.

Being able – and willing – to build successful businesse,  one needs to construct  the fundamental underlying concepts and  trends in the real world.   The book enables you to get a basic understanding that helps you identifying challenges and frame opportunities.

This book is recommended reading for anyone who is interested in connecting to the changing context in the customer service business world. It is then up to you how that knowledge and information will be applied by you  to achieve business, professional or personal success.

Read, connect and act! Or as the author ends the book: “Now, let’s go to work”.

Photo credit: Fixed Gear Girls

Fixed Gear Girls

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