Must read: The Relationship between Design Thinking and Innovation | Customer Experience Labs

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The Relationship between Design Thinking and Innovation | Customer Experience Labs.

My favourite article about Design Thinking is an article called “Innovation as a Learning Process: Embedding Design Thinking” which describes the fundamental principles of design and defines the relationship between innovation and design. The article has been published already in 2007 and it has just received the Accenture Award of the California Management Review.

This award is given each year to the authors of the article published in the preceding volume of the California Management Review that has made the most important contribution to improving the practice of management.

About the Article
In their article, Beckman and Barry outline four core elements of design thinking — observation, framing, imperatives (needs or design principles), and solutions. 
They ground these elements of design thinking in models of how people learn, describing which learning style is best suited to each element of design thinking. By doing so, they provide a model for achieving innovation among members of a team with different learning styles. Their model can be applied across a wide range of sectors, from hardware and software products to services to architecture.”

To be continued at:
The Relationship between Design Thinking and Innovation | Customer Experience Labs.

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