Innovation Is a Better Way to Compete

LONDON, ENGLAND - SEPTEMBER 03:  Jenny Brown e...
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http://www.businessweek.com/smallbiz/content/dec2009/sb20091229_621416.htm

Don’t get bogged down in a price war or a race to imitate a rival’s product. Redefine your market instead, says entrepreneur-academic Richard Mammone

The nuthatch and brown creeper are different bird species that look a lot alike and eat insects in the same wooded areas in North America. You might think they compete, but they don’t.

To be continued at http://www.businessweek.com/smallbiz/content/dec2009/sb20091229_621416.htm

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