Make Sure Your Employees Know How You’re Marketing Your Company

http://www.businessinsider.com/make-sure-your-employees-know-how-youre-marketing-your-company-2009-12?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+typepad/alleyinsider/silicon_alley_insider+(Silicon+Alley+Insider)

Companies usually spend a lot of time and effort on “external branding,”

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or ensuring their customers know who they are and what they stand for.

Often overlooked, yet equally important, is making certain one’s own employees get the same information.

In an article for BusinessWeek, Steve McKee, President of McKee Wallwork Cleveland Advertising, discusses “internal branding,” which he defines as “having a continuous process in place by which you ensure your employees understand the “who” and “why” behind your business proposition.”

To be continued at http://www.businessinsider.com/make-sure-your-employees-know-how-youre-marketing-your-company-2009-12?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+typepad/alleyinsider/silicon_alley_insider+(Silicon+Alley+Insider)

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