Leverage Your Customer Experience in Growing the Top Line Cheaply by John Goodman

Found at http://www.customermanagementiq.com/sponsor_article.cfm?externalID=1569

You can’t cost-cut your call center into sustainable prosperity—you must grow the company’s financial well-being. The challenge is how you cut costs in the call center without massive investment in advertising, marketing and sales staffing. The answer is to let your customers do your selling for you while reducing operating costs in your call center. There is a solid link between a better customer experience and an improved bottom line; that is, you can achieve a better customer experience at lower cost.

Focus on the Customer Experience

There are three factors impacting revenue, all of which can be estimated using existing data sources, with your customer base able to offer a precise estimate of your revenue opportunity.

Let’s look at these three factors.

1. Loyalty. Loyal customers are a continuing stream of revenue

To be continued at http://www.customermanagementiq.com/sponsor_article.cfm?externalID=1569

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