Reading NYT Now, Brevity Is the Soul of Office Interaction (yes 11/2008)

Stephanie Diani for The New York Times

Frank Addante of the Rubicon Project is a fan of microblogging.

Published: November 21, 2008

ONE hundred forty characters — the exact length of this sentence — is turning out to be just right for business communications of all kinds.

Whether sharing project updates with colleagues or reaching out to customers, workers are communicating in a new medium that keeps messages very short. Commonly called microblogging, it started as a way to share personal information with friends and family. But micromessages are gaining ground at work, becoming popular for both internal and external exchanges.

The most established microblogging service is Twitter, started in 2006. Messages on it are generally public, which makes it good for connecting with customers and other external contacts. But workers who want to communicate with employees at their own companies are turning to newer services designed for internal communications.

To be continued at

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