Reflecting Sutherlands: Life lessons from an ad man (TED Video)

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

About Rory Sutherland

Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment. Full bio and more links

See also this recent Conversation Agent post: A Matter of Perception

Reblog this post [with Zemanta]
This post is recommended for you  17 stats that show why CX is so important