Free “How to” Guide Helps Improve Sales & Marketing
through Customer References
Boulder, CO & San Jose, CA – October 13, 2009 – Boulder Logic and Big Sky Communications, Inc., two leading customer reference firms, today introduced the Customer Reference Handbook. The free resource, available at www.customerreferencehandbook.com, is a guide to starting a reference program. The series of essays is designed to help in the process of establishing and managing a successful customer reference program.
Customer references are considered by many to be the single most powerful and influential sales tool, providing credibility and advancing a company’s revenue goals. But sometimes people don’t know how to secure solid customer references