Not arguing with Adam Singer about his Mass Media Vs. Niche Media

This morning, walking with my dog, our village newspaper distributor offered me De Volkskrant for free. I appreciated her offer but resisted. I would not read the paper anyway. A forthnight ago – although our village is very small – a competing newspaper distributor offered me De Limburger free for a week. Again, I replied that – I’m 54  and a proud reader – would not accept the offer.

Something is going on with mass media. Sipping a Cafe Latte, i read Adam Singer’s post. I think the heading is misleading but his reflections are worth a free read!

Found at http://thefuturebuzz.com/2009/09/20/mass-media-vs-niche-media

September 20, 2009

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I rather like having discussions with Mitch Joel, he gives me good food-for-thought.   That’s because we grew up in different times – I have only known a digital society, he has seen both a digital and analog.  Due to this we tend to look at things through a different lens.

Previously when he argued print is not dead, I made the point that it may not be dead, but it’s on life support and that digital is now the master copy.

Mitch wrote something else that struck me recently.  He made several different points so I’m going to respond to a few parts bit by bit:

Read more http://thefuturebuzz.com/2009/09/20/mass-media-vs-niche-media

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