Wave examples Google´s drive to Design Driven Innovation

It is now in the month of the launch of Wave.

And I’m halfway Roberto Verganti’s book about Design Driven Innovation.

I may be coincidence but his wordings seem to be very appropriate for the forthcoming introduction of Wave.

Having read about the Wave concept up to now (from a distance because as an operational manager my time spent is always confined by customer and staff requests) today this post made me even more curious (i tried to become one of the 100.000 first users).

Why?

These are the wordings of Verganti:>
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Somewhere, sometimes, someone will eventually have a technology epiphany: a manifestation of essential and more powerful meaning of a technology. You and I may refer to classical cases of the Wii or the Ipod.

These are hardware examples but the impact on competition was disruptive.

A technological epiphany may occur when someone understands that a radical new meaning can emerge in a community or market. And that therefore the audience, the general public, a market is open to that new technology.

But also a technology epiphany may occur when a company searches for more-powerful meanings that that technology embeds….

What are the bottom-line implications of this analysis:

  • The full potential of technological breakthroughs is achieved only when someone uncovers the more-powerful quiescent meaning of a new technology
  • A technological epiphany is usually more disruptive to competitors than is the technological breakthrough itself.
  • As soon as a new technology emerges, companies should rapidly look for the technology epiphany before their competitors do.

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If we define technology as `the way things are done or how` I say that Wave suggests a new technology epiphany.

This post is recommended for you  Deloitte's 2016 global mobile consumer survey: US edition (download possible)

And from a organizational, professional, customer or personal point of view it might imply a breakthrough. Because it enables us to communicate realtime, simultaneously with all media and channels available. And even more interesting it appeals to the need of everybody to check your communication in a more consistent `controlled´ way!

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