According to Robert Chin and Kenneth D. Benne in their work, “General Strategies for Effecting Changes in Human Systems” (1969), the first three are change strategies and the fourth one is from Fred Nickols work entitled, Four Change Management Strategies.
- Empirical – Rational: this type of change strategy incorporates incentives and risk management. Because of this, it may be difficult to implement when the available incentives are small and simple. To reach those who will be targeted by the change strategy, then those who are in control or who influence the changes must buy into the message of the change strategy. They mush become evangelist for the change strategy in order to be able to influence others.
- Normative – Reeducative: the purpose of this type of change strategy is centered on culture. Basically, it influences what people believe about their work environment and how they play a part in it. The best way to get this type of strategy to work is when you take the time to develop a relationships between the direct and indirect connection with an organizations to make everything work together on one accord.
- Power – Coercive: this change strategy is affected by time and how important the change is to the business. One of the major things that affects this change strategy is the type of culture the change has to be implemented in. Depending on the nature of the culture will determine the reaction of the people. For instance if it is a bureaucracy culture then people may fear if they don’t accept the change and go along with it. But if the culture is more like an entrepreneurism culture then change may be opposed or resented by the people if it calls for more authoritarian control.
- Environmental – Adaptive: the biggest question here is how much will this type of change affect the environment. For this change strategy to be effect then there must be a radical attempt to develop the change strategy. When implementing this change, it is important that you understand what it will take to determine who would work within the new environment and who want. Those who you feel will adapt to the new “environmental” change strategy then they should be the ones who are considered for your list of early adapters within your environment. Sometimes it might mean that you would need to bring in people who are external to your current environment.
Construct your strategy, connect and compact!
Have fun with all the changes you are going through!