How to adapt to Social Media 2.0 on an organizational level

In an earlier post I plead to adapt social media in a cross functional way. This found post is also in favor of the cross functional orgazization.

http://www.customerthink.com/blog/cross_functional_organization_model_and_strategy

Read more at http://www.customerthink.com/blog/cross_functional_organization_model_and_strategy

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