More Factlets about the Rate of Adoption of New Services by the 50-plus

by: Dick Stroud

There is a plethora of research being published that compares the digital habits of Gen Y and Baby Boomers. It all shows the same thing, plateauing of uptake by the young, rapid rate of uptake by the oldies.

Services_DS.jpgOf course the explanation for the high growth rates is due to the low starting base in 2008. However, it does tell a message about the way that older people are entering the domain of Yoof and using their digital toys.


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