Why I Do Not Hate Social Media

Photographer Katherine Squier http://www.flickr.com/photos/16896642@N02/
Photographer Katherine Squier http://www.flickr.com/photos/16896642@N02/

For the reasons read this found item. It is all about constructing an environment and connecting to it. And the way you act is up to you!

Found at http://www.businessinsider.com/why-i-hate-social-media-2009-6 by Matt Jones 20/06/2009

Why I Hate Social Media

At the risk of being branded a heretic or perhaps just being shown the door by my agency HR director, I have to say it: I hate social media. Why? Because it’s just media. And since when was media ever interesting?

People are interesting. Ideas are interesting. Stories are interesting. Real stuff is interesting. Brands are interesting (or, at least, some of them are). Even ads can be interesting. But media? Media just connects those things. It’s a conduit. Media is not interesting. Not even the “social” kind.

Far from being interesting (unless you enjoy following mutually referencing bloggers who blog about blogging), social media is just an excuse. It is, to be specific, the old marketing industry’s latest excuse to waste more money on bad ideas and lazy thinking.

So let’s ignore it. Let’s get really radical and stop trying to keep marketing 1.0 thinking alive with Web 2.0

Read more at http://www.businessinsider.com/why-i-hate-social-media-2009-6

Reblog this post [with Zemanta]
This post is recommended for you  Mastering Complexity Through Simplification: Four Steps to Creating Competitive Advantage