How the 7C’items of Shell reflect not the changing times

Shell Canada
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Photographer Viktoria Haack http://www.viktoriahaackphotography.com/
Photographer Viktoria Haack http://www.viktoriahaackphotography.com/

According to Shell’s ceo Jeroen van der Veer, these are the 7 relevant C’s for him (Source de Volkskrant).

  • Cash
  • Clients
  • Cost (cutting)
  • Capital (cheaper)
  • Cycle (high intensity managing and monitoring)
  • Competition
  • Communication (internal and external)

Being an operational manager, who believes that an order suggests importance I would sort out the items in a different way.

Being a world citizen I noticed that Shell does not have included conservation as being important. And that for an energy company.

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