Is there an Indian caste system within your organization

Artist: Daniel Everett www.daniel-everett.com
Artist: Daniel Everett www.daniel-everett.com

Oh yes, it is rooted since the Industrial Revolution.

We favoured the hard sciences and disliked the soft sciences and the artists.

Therefore, within the corporation we ended up with something like the Indian caste system. Then people who created knowledge were at the top, the Brahmins. Then came the manufactureres, people who create tangible value. Perhaps next designers, followed by marketing people. Guys capable to work with prices, product, promotion and places. The selling staff was lower, and not only because of the money-changing. And at the bottom of that organization were the untouchables, the customer support personnel.

Funny, how the internet and our service economy forces many organizations to change.

As stated in earlier, marketing seems to become obsolete in these days, selling agents are blown away by customers looking for their own advice or in the crowd. And knowledge is more and more created by the untouchables, who see things first and report the trends – if they are willing – to the upper manangement.

Maybe you are still working in an organization with an Indian caste system. But do you really think that model will survive now after the Great Depression?

Artist: Daniel Everett www.daniel-everett.com
Artist: Daniel Everett www.daniel-everett.com