This year is the 200th birthday of the grandson of Josiah Wedgwood.
That was the good news.
Bad news is that the company has gone bankrupt. Truely sad.
When Seth first wrote about Wedgwood in Meatball Sundae, he was stunned that one man could have created so many innovations so long ago. A Times piece repeats much of what Seth wrote, but doesn’t go far enough.
Marketing is being reinvented, and the difference this time is that you have far more resources, that will pay off far more quickly, than Wedgwood ever did. And who knows what your granddaughter will do with your inheritance?
From Seth Godin
You wonder why I quoted Seth Godin? Remember CCC: as always connect to a changing context!!