Living strategy

Lynda Gratton sought to demonstrate that it is people, not finance or technology, who lie at the root of sustained improvement for organisations.

She put forward three central elements hat differentiate people from other elements.

People operate in time. Their behaviour is influenced by the past and by their beliefs. They operate in a context.

People search for meaning. People strive to understand their role and interpre the messages. They want to connect.

People have a soul. They may of may not feel committed.

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