Why 2017 Is the Year of Bots [Video]

Last week, while I was using a website's chat feature to get some much-needed customer service, I realized something shocking: I couldn't tell if I was chatting with a human or a bot. Before 2017, my notion of bots -- and chatbots, specifically -- was that they could only provide canned, basic responses before escalating … Continue reading Why 2017 Is the Year of Bots [Video]

Deloitte’s Science of a movement (report downloadable) #marketer

Science of a movement Every marketer dreams of catching lightning in a bottle. It’s that moment when a brand—the product and the values it represents—catches fire and becomes more than just something to buy. It spurs a movement, centers a community, and becomes part of people’s lives. But true brand-fueled movements are both as rare … Continue reading Deloitte’s Science of a movement (report downloadable) #marketer

‘Woo, Wow, and Win’: Designing a Captivating Customer Experience

Companies carefully craft the products they sell to customers, but rarely do they give the same thoughtfulness to designing what could be the most critical part of the sales process: customer experience. In the book, Woo, Wow, and Win: Service Design, Strategy and the Art of Customer Delight, authors Thomas A. Stewart and Patricia O’Connell show businesses how … Continue reading ‘Woo, Wow, and Win’: Designing a Captivating Customer Experience

This Is Not a Design Conference 2017

In collaboration with Cube Design Museum, we are hosting the second edition of ‘This Is Not a Design Conference’ on Saturday the 23rd and Sunday the 24th of September 2017 in Kerkrade. The theme of this year‘s conference is ‘The Impact of Design Culture’. The program will consist of talks and a Q&A on the … Continue reading This Is Not a Design Conference 2017