The online economy — from search to email to social media — is built in large part on the fact that consumers are willing to give away their data in exchange for products that are free and easy to use. The assumption behind this trade-off is that without giving up all that data, those products either couldn’t … Continue reading Do Tech Companies Really Need All That User Data?
For the third year in a row, IBM, the BCG and the EBG issued their report on the digital maturity of french businesses (document in french). Here are my takeaways. Digital businesses refocus on the customer Without any surprise, the customer is at the heart of digital transformation strategies. Not only in terms of attention – what … Continue reading Duperrin’s Digital transformation works but does not scale
Digitisation requires organisations to keep a keen eye on the horizon and respond by bending their processes. This is the third article in our special series on the Digital Journey. Most forms of disruption today are about digitisation. Netflix has revolutionised the way people experience videos, providing non-linear viewing (unchaining us from TV guides) and easy … Continue reading Scanning and Responding to Digital Change
Last week, while I was using a website's chat feature to get some much-needed customer service, I realized something shocking: I couldn't tell if I was chatting with a human or a bot. Before 2017, my notion of bots -- and chatbots, specifically -- was that they could only provide canned, basic responses before escalating … Continue reading Why 2017 Is the Year of Bots [Video]
Science of a movement Every marketer dreams of catching lightning in a bottle. It’s that moment when a brand—the product and the values it represents—catches fire and becomes more than just something to buy. It spurs a movement, centers a community, and becomes part of people’s lives. But true brand-fueled movements are both as rare … Continue reading Deloitte’s Science of a movement (report downloadable) #marketer